Branston has been busy promoting its wares by visiting New Tesco House for the launch of its Cornish potato lines into the south-west county's stores.
The giveaway saw all head office staff presented with a pack of the new season crop, as well as a competition to win one of three surf boards, a weekend away in Newquay, a surf lesson and lunch in Jamie Oliver's Fifteen restaurant.
The giveaway coincides with the rollout into Cornish stores, which will see dedicated branded fixtures displaying the merchandise together with bespoke POS including staff uniforms, shelf stripping and bunting.
The initiative also sees a national promotion later in the month as the new season volumes kick in.
Jo Parish, Tesco account director, said: 'We are excited to welcome in the new Cornish season potatoes. They are an important product for the region and with Tesco’s support we are pleased to be offering consumers around the UK a real taste of British produce at its best.'
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