Soft-fruit specialist BerryWorld is supporting Breast Cancer Care’s Strawberry Tea fundraising initiative to help the charity raise £500,000 over the summer season.
The charity initiative encourages members of the public to hold their own fundraising events, all themed around strawberries, to raise both awareness of and funds for Breast Cancer Care and the work it does with the 49,000 people who are diagnosed with breast cancer every year.
To support the campaign, BerryWorld will be holding a Strawberry Tea event at its head office in Broxbourne, Herts, on 17th June to raise funds for the charity. The tea will be a combination of fresh strawberries, handmade cupcakes and other strawberry-inspired treats, all using BerryWorld’s newest variety of British strawberry, Sweet Eve. BerryWorld be also supplying volumes of Sweet Eve for Breast Cancer Care’s internal Strawberry Tea, as well as offering to supply strawberries for other commercial Strawberry Teas being held throughout the campaign.
BerryWorld’s growers will be producing around 6,000 tonnes - equivalent to 15 million punnets - of Sweet Eve between May and October, ensuring consumers will always be able to source the berries for their events.
BerryWorld accounts for 30 per cent of soft fruit supplies to UK into multiple retailers, selling over 30,000 tonnes of berries annually, with a turnover in excess of £160m.
Sweet Eve is produced by BerryWorld and available in Co-op, M&S, Ocado, Tesco, and Waitrose stores. This year represents the first year Sweet Eve has been readily available in supermarkets with more than double the availability compared to 2010.
Adam Olins, managing director of BerryWorld, said: “We are pleased to be supporting Breast Cancer Care’s Strawberry Tea campaign and contributing towards the vital work the charity performs. It was a natural step for us to fundraise for the campaign and we wish the charity every success with meeting its £500,000 target.”
Breast Cancer Care’s Strawberry Tea campaign is also being officially supported by John Lewis, Le Creuset and Delia Online.
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