Global Berry Farms has formally changed its corporate name to Naturipe Farms LLC.

The company is a partnership between three leading berry suppliers - Hortifrut SA, of Chile, MBG Marketing and Naturipe Berry Growers, both of the US.

The transition follows extensive research and planning to deliver new value and opportunities to consumers, customers and growers. It has also launched a new Naturipe Farms consumer brand. John Shelford, Naturipe Farms LLC president, said: "Berries are wildly popular, but we can't just enjoy that popularity. We owe it to our customers and growers to look ahead and continue providing excellent service and value. As a company and under the Naturipe Farms brand, we're well positioned to help customers and growers build their business and profits."

The new company and new brand aim to expand into new products. In addition to announcing Naturipe Farms, the company introduced two new products - Naturipe Farms Gold Label™, a premium line of berries, and a brand extension beyond berries with a line of cherries.

"Naturipe Farms is the right choice for us to make. It's what consumers want in a produce brand, it helps create demand for our growers and profits for our customers," Shelford said. "We're the same great team that takes care of our customer and growers' needs, and that includes helping them be successful today and in the future."

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