Sarah Willingham

Sarah Willingham

Taste of Staffordshire has launched a professionally graded accreditation scheme for food and drink related businesses, which is being backed by the partnership’s new patron, Sarah Willingham of BBC Two’s The Restaurant.

Designed to be the foremost mark of taste and quality for food and drink in the county, the initiative aims to drive more business to local eating places, retailers and food and drink producers.

Established in 1998, Taste of Staffordshire is dedicated to raising and promoting the quality of food and drink in Staffordshire. Quality and excellence are already recognised through Taste of Staffordshire’s annual Good Food Awards, the Young Chef and Master Chef competitions.

The new Taste of Staffordshire accreditation scheme aims to provide a host of member benefits to businesses successful in achieving the prestigious mark, from free listings in the Taste of Staffordshire magazine, advertising and promotional support to business advice and profile on Taste of Staffordshire websites and a Members’ Dashboard, with access to inspector reports and exclusive, confidential benchmarking data.

Applicants must be located within Staffordshire, have a minimum three star environmental health assessment and comply with all current health and safety legislation.

Potential members will be professionally inspected and each application will be carefully judged on its own merits for quality of product and service.

Willingham said: “It is vital we identify and reward those with a passion for quality cuisine. This mark should be an essential part of food and drink businesses’ marketing plan and will help provide consumers with an identifiable quality standard.”

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