Asda has become the first supermarket to list Abert Bartlett’s new Rooster Chunky Chips.
Sold at an introductory price of £1.50 for 900g, the packs bear prominent British labeling and state they are “grown, prepared and frozen” in the UK. The range at Asda also includes Rooster Roasts and Homestyle Chips.
“We are delighted that the Albert Bartlett frozen range is launching in Asda with the proven Homestyle Chips, Rooster Roasts and the delicious newly developed Chunky Chips,” said Bartlett’s head of marketing, Michael Jarvis.
“We have quality control in every step of the process, from the growing right through to the preparation and freezing at our own plant in Norfolk, so these frozen potato lines offer great taste and quality to all our customers.”
Albert Bartlett launched three new frozen product lines last October after it bought the former Aunt Bessie's factory in Norfolk.
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