Israeli flowers and fresh herbs export and marketing company Aviv announced that it will submit a proposal to the government to purchase, with a foreign investor, leading exporter Agrexco.
The announcement follows the Israeli government’s decision to privatise Agrexco to increase competitiveness of the country’s fresh produce exports.
In a company statement, Aviv ceo Atzmon Meltzer said the proposal will be submitted to the government as soon as the tender is published.
“Our proposal will be based on the value of Agrexco which amounts to $40 million,” he added.
Meltzer refused to name the foreign investor that is joining forces with Aviv, but revealed it is a large European agricultural marketing company which buys produce from Agrexco, Aviv and from other Israeli export companies.
According to Aviv, the potential investor exports products supplied by 300 farmers having annual returns from flower sales of €25 million and €10m from sales of fresh herbs and vegetables.
