Number-two supermarket chain Asda has reported a significant leap in sales.
Like-for-like sales in the third quarter were up 6.9 per cent, easily fending off competition from top dog Tesco and number-three rival Sainsbury’s, which yesterday released a 3.9 per cent increase in the last quarter.
Asda believes it is benefiting from the credit crunch as more affluent shoppers enter its stores, especially from the AB category.
Following three years of falling sales, the introduction of new, better varieties appears to have arrested the country’s decline
The discounter has held on to pole position since July 2023, ranking ahead of traditional Big Four rivals
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