Asda is building on its commitment to provenance with a series of ‘Local Celebration Weeks’ this month, in a bid to expand its range of 3,000 local products.
Growers and producers nation-wide will get the chance to showcase their goods to shoppers in Asda stores.
Customers will then be asked which of the products they want to purchase, which could result in the favoured foods being stocked in Asda branches across the country.
The event will also include cookery demonstrations, awareness sessions from local charities and health checks.
