London Underground commuters will now be able to pick up their online Asda orders on the way home from work.
The supermarket giant has teamed up with Transport for London (TfL) to site collection points in six tube station car parks.
The service, described by Asda as a 'world first', will be provided to those who order their shopping before noon, and want to collect it after 4pm from the stations in East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.
The move comes just days after Asda set out its five-year strategic priorities plan, which includes a major push into the London and South East market, where the Walmart-owned retailer has lower awareness and fewer stores than its competitors.
Asda retail director, Mark Ibbotson, said: “Customers in the South-East tell us that they want the prices and quality provided by Asda value, but that they can’t access it easily. This tie-up with TfL solves that.
“We’ve led the way in Click and Collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.
“We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home.'
The Click and Collect scheme's expansion is central to increasing physical access to Asda groceries from 53 per cent today to 70 per cent by 2018, with 1,000 new sites planned by then, including at more underground station car parks.
