Asda supplier Barfoots of Botley is expecting a bumper season and is aiming to beat last year’s large crop by selling a record half a million cobs a week.
Asda staff in Havant visited Sefter Farm in Bognor Regis to inspect the new sweetcorn crop which went on sale in Asda on 22 July.
This year’s crop will see Barfoots harvest millions of cobs from late July until mid October and leaves the supplier confident that they can beat the 410,000 fresh British cobs they sold per week in Asda last summer.
James Meers, account manager at Barfoots, joined Asda staff and Barfoots farmer, Grant Lumsden, to help pick the new cobs. He said: “Asda has seen phenomenal growth in the UK season year on year and we hope for even better things from this season - in fact we are confident we can sell over half a million cobs a week if the weather holds out.”
Martin Gallon, general store manager at Asda Havant, said: “We’ve stocked British Sweetcorn at the store for the last two years and customers have reacted brilliantly as we always sell all of the stock very quickly. This year, seeing the large crop we have, I am confident we can meet customer demand and break a few records for Barfoots along the way.”
Barfoots of Botley started supplying sweetcorn to Asda in 2008 in a few Hampshire stores. Now they stock British sweetcorn, courgettes, beans and pumpkins to over one hundred stores throughout the UK.
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