Soft drinks brand Appletiser is extending its UK product portfolio with the launch of Fruitiser featuring Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragonfruit bottled 100-per cent fruit juice drinks.
Parent company SAB Finance says the brands remain true to the Appletiser and Peartiser proposition and count as one portion of the government’s recommended Five-A-Day portions of fruit and vegetables. Each lightly sparkling 275ml and 750ml bottle of the fruit drink is free from preservatives, colorants and has no added sugar.
The portfolio extension is being supported by a £1.5m marketing spend which includes women’s press advertising, PR, sponsorship of Sex and the City on satellite TV and an innovative bike sampling campaign during the summer.
