The global shipping line APL has unveiled a pioneering tracking service to provide real-time monitoring of reefer containers in transit.

The company has announced the launch of SMARTemp, a satellite tracking system that monitors the temperature and humidity of reefer containers carrying perishable shipments throughout their voyage.

By providing real-time data on reefer containers from origin to destination, SMARTemp can eliminate costly and time-consuming processes including post-voyage cargo validation, which is often vital for high-value perishable products such as fruit and vegetables.

“In SMARTemp, APL has created the industry’s most vigorous freight monitoring and protection capabilities,” said APL president Eng Aik Meng. “It offers unrivalled time, cost and quality advantages to shippers of products that have zero tolerance for supply chain downtime.”

Developed and tested by APL over the past two years, SMARTemp can be installed simply and cost-effectively, according to Eng, without the need for shippers to make additional investments in measuring equipment.

The APL SMARTemp communication module decodes data from a microprocessor controller fixed to the cargo container, which records temperature and humidity levels and transmits data via satellite to APL’s central server. Customers can retrieve real-time data via APL’s HomePort e-commerce portal.

“The unique SMARTemp features could lead to a significant expansion of the type and volume of sensitive high-value cargoes transported via ocean,” said Eng.

Systems Integration launches new brand

IT solutions company Systems Integration (SI) has launched a new brand for food sector companies in order to increase production and improve performance.

The new brand, integreater, has been devised in conjunction with London creative agency Arvan Williams with the specific goals of increasing production control, improving planning and management and customer relationships.

Integreater is a software and hardware solution aimed at enabling food processors to improve efficiency, accuracy and traceability.

System Integration ceo Rob Stephens, pictured, said: “SI’s new brand is designed to reflect our technology’s ability to integrate with businesses to maximise their unique competitive advantage by providing relevant, meaningful and up to the minute information.

“Integreater ensures that food producers have the knowledge and visibility to adapt their processes to improve efficiency, accuracy and traceability.”