David Hurley, Anglia’s managing director, left, receives the award from category sponsors MITEL

David Hurley, Anglia’s managing director, left, receives the award from category sponsors MITEL

Anglia Business Solutions’s LINKFresh® package for the fresh produce industry has won a prestigious national award.

At the Channel Network Awards held on October 19 at London’s Dorchester Hotel, the LINKFresh based solution was judged as the best UK specialist application in the fiercely competitive vertical category.

Anglia’s managing director David Hurley said: “This is good news for the fresh produce industry where many IT investments have failed to deliver the promised business benefits. Operating under increasing competitive and regularatory pressures, the industry needs all the help that a well engineered world class IT system can offer. Gaining national recognition for a completely integrated UK developed business application specifically designed for the fresh produce sector is a significant win. It flags the fact that you don’t need big teams, a massive budget and long winded deployment timescales to achieve success within the industry.”

Hurley added: “What impressed the judges was that the complete customer solution was rolled out by a very small team within four months and to budget. The icing on the cake was the five per cent increase in gross margins achieved through the successful implementation of live stock with full lot traceability. The combination of the Microsoft Dynamics NAV ERP platform, LINKFresh packaged functionality and integrated mobile warehouse management applications have delivered a powerful business ready award winning solution. It is an excellent tribute to the skills and dedication of the deployment teams who worked in partnership with the customer to deliver real business value.”

Paul White, director of Microsoft Business Solutions, commented: “Microsoft’s research reveals the importance of specific industry expertise to customers when selecting a suitable business management solution for their company. This is the key driver behind our focus on vertical markets. Anglia’s decision to invest in the design and development of a packaged solution for the fresh produce sector has shown their long term commitment to this industry. It has been instrumental in accrediting LINKFresh as a Microsoft Dynamics NAV approved add-on, the first in the world to date for the fresh produce sector.

“The award winning LINKFresh solution is an excellent example of how an industry specific packaged application can be used to quickly leverage business benefits. Customers now want rapid implementations of integrated solutions as well as defined returns on their investment. The speed of deployment, quick payback and efficiency improvements for the customer is the reason why the LINKFresh application package is a worthy winner of this prestigious national award."

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