Leading crate rental company Teacrate is undergoing a transformation.

The organisation is being rebranded as PHS Teacrate, capitalizing on the reputation of parent company the PHS Group.

David Matthews, PHS Teacrate’s md, said: “When the PHS Group acquired Teacrate in 2002, we were keen to keep our name because it was so well known and respected within our industry.

“Two years down the line we feel the time is right to add the PHS badge, particularly as many of our crate end users are also customers of the PHS Group.

As well as the name change, the company has appointed a new sales and marketing director, David Wicks, former national sales manager with PHS Waterlogic.

Wicks said: “We will continue to support and grow our core removals market through strong, focused customer service and sales activity.

The company will now also carry the new tag-line ‘the crate rental specialists’, introduced by Wicks to help the company ‘stand out from the crowd’.