Emmy-winning actress Felicity Huffman has been cast to motivate Americans to make their perfect salad as part of an extravagant multimedia campaign for Dole salads.
Launching this month, it combines celebrity endorsements and exclusive social media clubs with digital promotions. The grand
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prize is a trip for four friends to travel to California to have a meal with the star. The promotion is calling for people to show off their “Salad’tude” by entering daily via the Dole salad guide Facebook campaign.
Sections of the promotion will also raise money for hunger-relief charity Feeding America.
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