Egyptian citrus exporters are confident of achieving a better balance between supply and demand this season, helping to improve the profitability of the category compared with last year
The 2024/25 Egyptian citrus season is shaping up to be a standout year, with production levels set to hit a record 3.7mn tonnes, according to Ahmed Ghazy, export manager at Wadi El Nour, a leading agricultural company in Egypt with over 30 years’ experience in cultivating high-quality produce.
As Egypt continues to solidify its place as a leading supplier in the global citrus market, the current season offers both challenges and opportunities.
“With favourable climate conditions and advanced farming practices, we’re expecting a bumper crop this year,” Ghazy told Fruitnet.com. “The quality of our citrus is second to none, with a vibrant flavour and vivid colour that our markets know and trust.”
This season’s export volume is forecast to surpass 1.8mn tonnes, driven by strong demand from key markets such as the EU, Russia, Saudi Arabia and Brazil. “The global demand for Egyptian citrus continues to rise,” said Ghazy, “and we are poised to meet that demand with consistency and quality.”
One of the most notable shifts this season has been the strategic avoidance of such overproduction issues that plagued the 2023/24 campaign. Last season, Egypt hit a record 2.3mn tonnes of citrus exports, including 1.93mn tonnes of oranges, but prices were markedly lower. “This year, we have been careful not to repeat the same mistakes,” said Ghazy, “ensuring a more balanced and profitable season.”
Competition from Turkey and Morocco remains a challenge for Egyptian companies, since these countries benefit from better logistical conditions, according to Ghazy. However, he expects the market to pick up pace by the end of February.
An added issue is the Egyptian government’s decision to significantly reduce export subsidies. While this could initially lead to higher prices and potentially lower export volumes, many exporters view it as a positive change.
“This shift will likely eliminate less efficient players from the market, ultimately benefiting those of us who are committed to quality and sustainability,” explained Ghazy. “For example, at Wadi El Nour sustainability is at the heart of our operations.”
Ghazy highlighted the company’s commitment to long-term environmental stewardship, focusing on key strategies like water management, soil health and energy efficiency. The company’s initiatives include the use of organic fertilisers and pesticides, as well as waste management systems designed to reduce the ecological footprint of the group’s operations.
“Our commitment to sustainability is paramount,” declared Ghazy, “as we seek to ensure the long-term viability of our orange production while minimising the impact on our environment and actively supporting our local communities.”
