Retailer says its new promotional video was created using only text descriptions, store photos, and advanced AI technology
Fresh apples star in a new Spar Slovenia advert generated entirely by artificial intelligence.
The video is the first in a series of advertisements to be broadcast across its digital channels.
According to the group, each advert was created using AI technology, with only text descriptions and a few store photos used to guide system in creating the footage.
Some final touches were then applied to the generated video.
Aleš Popič, head of digital marketing at Spar Slovenia, commented: “Innovation is part of Spar Slovenia’s culture, and we have shown that we can quickly and efficiently implement new AI-based solutions.”
He added: “The impressive results during testing confirmed that this approach will not only boost our production efficiency while reducing costs but can also reach a new creative level of video content production.”
