The journey taken by a New Zealand Jazz apple, from field to fork, is chronicled in a new video from brand owner Turners & Growers (T&G), launched to coincide with the start of the season.
Fresh crop Jazz apples will reach North American shores by the end of June, according to David Nelley, Oppy’s executive category director, apples and pears – Oppy is T&G’s North American marketing partner.
“We’re anticipating yet another stellar season from this top performing apple,” said Nelley. “Jazz ranked in the top three among premium apples in both sales dollars and volume over the last twelve months. We’re eager to keep this momentum rolling with New Zealand’s fresh crop as it’s arguably the best tasting apple with firm pressures available in summer.”
The tangy-sweet, crunchy apple stars in a video that follows a single Jazz apple from its birthplace in a New Zealand orchard to a family home.
Jazz marketers throughout the world will use the video to announce the season start and share the Jazz apple story via social media, public relations, trade shows and other channels, Nelley said.
