Labelling company Sinclair says its new T55 certified compostable label has generated global interest, and calls on stakeholders to get behind an education and awareness campaign
Following the launch of Sinclair’s T55 certified compostable label, feedback from the industry has been positive, according to senior marketing manager Duncan Jones, generating interest globally.
The launch is in collaboration with kiwifruit specialist Zespri, which is reportedly transitioning its label programme over the coming 12 months.
“We are presenting Sinclair T55 as an environmentally conscious alternative to plastic packaging and conventional plastic labels,” said Jones. “The demand for compostable fruit labels is growing and given the variety of shapes and sizes available from 100-plus choices, Sinclair T55 fulfils practical consumer and retailer requirements, as well as complementing branding and sustainability programmes.”
Sinclair said its product development on compostable labels has focused on certified end-of-life performance.
“With no material bias – paper or film – Sinclair compostable product development is focused on certified end-of-life performance, which is defined as the process of the label breaking down and biodegrading to become part of usable home or industrial compost within a specific timeframe,” the company explained. “This focus means Sinclair-certified compostable fruit labels provide key benefits by aligning with current legislation and meeting global composting standards.”
Benefits include reduced use of plastic packaging and reduced plastic waste. “Sinclair labels become part of usable natural compost with zero negative impact on the environment with no harmful substances affecting plants or animals,” the company stated. “They can be disposed of in home or industrial compost waste streams requiring no additional process or mechanical action to ensure safe disposal or recycling.”
According to Sinclair, an ongoing education and awareness campaign is needed, with the support of all industry stakeholders.
“We need to ensure all interested parties are aware that certified compostable labels are on the table,” said Jones. “Finished product certified compostable fruit labels offer a practical and sustainable packaging solution to decrease packaging volume and reduce plastic waste. Fruit labels will continue to effectively market fresh produce, enhance branding, distinguish products, promote healthy eating and fulfil retail produce traceability and point of sale needs.”
