Sustainable development week is set to take place in France on 1-7 April, with activities scheduled to take place across the country.
This year's theme is to create 'proactive consumers', to discover ways to give shoppers the opportunity to make responsible purchases.
Scaap Kiwifruits de France, the Labatut-based cooperative that produces the Oscar-branded kiwifruit, is preparing a numer of actions.
According to the cooperative, its aim is to enable the public to learn, in a way that is fun, about the numerous efforts being made by kiwifruit producers to preserve the environment.
Next week, one producer will reportedly be exhibiting his kiwifruit and offering tastings at the cooperative, with each visitor taking home a basket of Oscar kiwifruit.
