Latest advertisement, which is directed by French duo Xoxo, will be shown primarily on smartphone-friendly social media
French produce industry association Interfel has aired the latest advert in its campaign Les fruits et légumes frais, c’est Jamais Trop (Fresh fruit and vegetables, it’s Never Too Much), as it bids to increase consumption of fresh fruit and vegetables among 25 to 34 year-olds.
Three years on from its debut, the campaign’s new, minute-long film is directed by female director duo Xoxo and celebrates diversity with an offbeat gallery of colourful portraits, backed by the Depeche Mode hit Just Can’t Get Enough.
The advert debuted on French television show Quotidien, and although it will be seen on a number of TV channels, it will be broadcast primarily in vertical format – in other words via social media on smartphones – as Interfel looks to reach 10mn people in France and make a total of 183mn contacts.
