French interprofessional organisation Interfel has announced plans to launch a new communication campaign between 19 February and mid-March combating the received idea that fresh fruit and vegetables are expensive.
The campaign will invite consumers to compare seasonal fresh produce prices with those of commonly used products and services. For example, it is argued that for the price of a scratchcard, a consumer could purchase two peppers, three carrots, half a cabbage, two turnips and one onion, all in season and sufficient to feed around four people.
“Eating well and eating fresh are not luxuries,” the organisation says. “If one stocks up on seasonal fruits and vegetables, a balanced diet is accessible to everyone.”
Interfel has revealed some innovative ideas, such as sending two baskets of goods to television journalists: one is filled with €10 worth of common purchases such as cigarettes and magazines; the other is filled with €10 worth of fruit and vegetables.
