Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
France’s Interfel is set for a new communication campaign to encourage healthier diets among students in primary and secondary schools across both mainland France and overseas.
Funded by FranceAgriMer, the Fruit and Vegetables at School programme will be promoted to the general public and to catering professionals.
The campaign forms part of the “Milk and Fruit at School” programme funded by the EU, with total aid for the programme amounting to €22.7mn for 2024/2025.
This action results in a free distribution of fruit and vegetables in schools, Interfel pointed out. Those responsible for school catering can benefit from free web and video support to help them distribute more fruit and vegetables to students, it stated.
A commercial aimed at children and adolescents will be broadcast in cinemas from 19 March until April 29 and on TV until 4 May. Like last year’s spot, the commercial is in the style of manga, which is very popular with the young target audience, which Interfel estimates will reach 37mn contacts.
The Fruits and Vegetables at School programme benefits from a massive online plan aimed at children and adolescents, promoted on Instagram and TikTok by three influencers: Guillaume le Cantinier, Tim Curado and La vie d’enseignante, for a target of nearly 1mn people reached.
In addition, a digital campaign on LinkedIn and press inserts promoting the guide will be distributed across media between 5 April and 25 June, with a target of 1.6mn contacts.
“After a successful first event at the Sirha fair in Lyon on 23-27 January,” Interfel stated, “the Fruit and Vegetables at School programme will be honoured at the Restau’Co trade fair in Paris on 11 June.”
