French interprofessional organisation Interfel last week unveiled an updated logo to represent fresh fruit and vegetables from France, to be used from 2 November.
The aim of the new logo, according to Interfel, is to allow European consumers to readily recognise the French origin and therefore be confident of the product’s quality, traceability and proximity.
The logo is shaped hexagonly, like France itself, and decorated using the colours of the French flag. At its centre sits a collection of fresh produce above the words ‘Fruits & Légumes De France’.
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