French interprofessional organisation Interfel has a major 'seduction campaign' planned for the summer to counter the bad publicity caused to the industry by the E.coli outbreak.
The campaign will include free tastings of smoothies and cold soups at motorway service stations from mid-July.
Service stations will also feature cooking workshops to allow holidaymakers to discover recipes for smoothies and cold soups during a break in driving.
Interfel will also be accompanying producers at markets and on campsites where the same operation will be conducted.
The campaign will be accompanied by the tagline, 'Fresh fruit and vegetables - only good'.
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