Fraich’Force has returned with a campaign on TV, online and at in-person field events from 1 October until 30 November, encouraging people to try, or to rediscover, fresh fruits and vegetables
The European Fraich’Force campaign is back for the next two months, with multiple media operations planned, as well as in-person field events aimed at families and children.
As in previous campaigns, Fraich’Force mascots Frutti and Veggi will carry the campaign message of introducing or rediscovering fresh fruits and vegetables, and making people want to eat them.
Frutti and Veggi star as the heroes of an eight-episode series of 12-second shorts, to be aired on TV and YouTube, in which the characters take on various challenges using the powers they’ve gained from fresh fruit and vegetables.
Fraich’Force field actions will aim to raise awareness among children, with six fruits and vegetables chosen to be highlighted in this year’s campaign: apples, mangoes, lamb’s lettuce, kiwifruit, mushrooms and cauliflowers.
Activities including quizzes and tastings of fresh fruits and vegetables are set to be carried out during school lunchtimes.
To accompany these events, new communication materials and prizes in the Fraich’Force colours will be made available free of charge to professionals on French interprofessional organisation Interfel’s new platform, including animation kits, activity books, posters and pens.
The Fraich’Force campaign will be on display at several trade fairs this month, including Pomme en Fête, La Régalade du Min and Kidexpo, where visitors will be welcomed with quizzes, challenges, recipe games and cooking workshops.
