Recent studies showing that 37 per cent of all bagged salad is wasted at home prompted packaged salad specialist Florette to conduct research into how consumers tend to buy and use the product.
The research convinced Florette to introduce smaller pack sizes in the UK at reduced prices back in April this year in order to help reduce waste, while the company equally invested £6m in sharing this message.
The company has now announced plans to continue this direct communication to consumers with a ‘Bags of Insight’ infographic every few months.
In its first infographic on summer salad trends (see below), Florette highlighted the finding that two bags of Florette are sold every second during the summer months.
Perhaps more surprising, however, is the statistic that 5 per cent of Florette consumers do not “use the salad as an ingredient”.
