As Pico Modern Agriculture expands with new products, new varieties and new markets, its continued focus on premium quality, timely deliveries and innovation ensures the Egyptian company’s standing as a trusted supplier
With a longstanding reputation for delivering premium, sustainable fruits and vegetables, Egyptian producer-exporter Pico Modern Agriculture is now pushing the boundaries of innovation and market expansion.
The company’s strawberry production, a key pillar of its offering, runs from November to April, and Pico is committed to enlarging its range. As Salma Diab, Pico’s marketing and business development manager, states, “We are always looking to introduce new varieties to meet evolving consumer tastes and preferences. The launch of varieties such as Florida Pearl and Felicity reflects our dedication to delivering exceptional quality.”
These new launches reflect the company’s drive to stay ahead of market trends while satisfying increasing global demand for top-tier strawberries.
In addition to strawberries, Pico’s avocado production has become a core element of its offering as demand for the fruit has grown globally. The company boasts a wide range of avocados, including both early- and late-season varieties, and has made a name for itself in markets like the Gulf and the UK.
“Our focus on premium quality and timely deliveries has established us as a trusted supplier,” says Diab, “particularly in the Hass avocado category.”
Growing grape and mango production
Pico has also made notable strides in grape production. The company has extended its harvesting window from four weeks to 8-12 weeks, allowing for more consistent supplies between May and July. With the addition of world-class varieties from Sun World, Bloom Fresh, Arra and Grape Evolution, Pico offers a diverse selection of grapes to cater to a wide range of market demands.
“Our extended window for grape production ensures that we can meet the growing global demand for high-quality grapes,” says Diab.
Pico’s mango production, running from August to November, has also seen an uptick in both domestic and international demand. “Our mango varieties are not only diverse but tailored to different market preferences, which has resulted in a strong following,” Diab explains.
Adding value and consumer reach
Pico’s commitment to product diversification also goes beyond fresh produce. The company has introduced several value-added items, including ready-to-eat sweetcorn, artisanal honey and frozen fruit products. “Value-added products allow us to reach consumers directly and offer convenient, high-quality solutions,” says Diab.
In addition, Pico recently launched an e-commerce platform with a mobile app for direct farm-to-home deliveries. This initiative enhances brand visibility within the Egyptian market, and gives Diab optimism about the future. “We are embracing technology to better connect with consumers,” she says, “offering fresh produce directly from the farm to their doorstep.”
Pico’s commitment to innovation remains evident across its operations. The company employs state-of-the-art sorting and packing lines for mangoes, ensuring optimal quality control, while relying on Roro trucks for efficient, timely delivery of strawberries.
“Our investments in advanced technologies and logistical solutions are integral to maintaining the highest standards of quality and service,” concludes Diab.
