Despite significant cost pressures and high inflation, banana supplier Equifruit says demand is on the rise for ethically sourced, sustainable products
Canada-based ethical banana supplier Equifruit attributes its sustained growth during a period of major disruption to the clarity of its goal of transforming the banana industry through the promotion of Fairtrade practices and fair pay for workers.
“This social and environmental commitment has helped the company stand out in a competitive market,” the company said, “winning over major retailers and expanding its reach across Canada and beyond.”
Equifruit is now a certified Women-Owned Business through WEConnect International, which recognised the company for its women-led leadership and diversity in the marketplace. In 2024, the company also achieved B Corp certification, which it said further cemented its role as a “leader in sustainability, transparency and social responsibility”.
Despite the challenges of Covid-19 and rising inflation, Equifruit said it had managed to accelerate sales, build new partnerships and grow its team.
“The company’s sales strength is due in part to growing demand for ethically sourced, sustainable products,” it explained. “As a supplier of Fairtrade-certified bananas to major retailers like Costco Canada and Sobeys, Equifruit’s work extends beyond traditional business growth. Its efforts directly support thousands of banana farmers and their families, driving positive change in farming communities while promoting sustainable agricultural practices.
“As Equifruit continues to rise in the ranks of Canada’s top companies, it remains dedicated to its core mission: revolutionising the banana industry through Fairtrade while championing women’s leadership and sustainability.”
