Group looks to address food waste and take advantage of the on-the-go snacking trend in Europe
Fresh Del Monte has announced that it is expanding its 24-count single-serve Del Monte banana box across the European market.
According to the company, the product is packed in a small box designed to meet an increasing demand for convenient, on-the-go snacking across different retail and food service channels.
It is also designed to help European consumers fight inflation while supporting the company’s efforts in sustainable farming and reducing food waste along the supply chain.
Del Monte single-serve bananas are displayed loose, and each finger is marked with the Del Monte Quality logo, making it easy for consumers to shop for the exact quantity they need and reducing the risk of food waste at both the store and household level.
The bananas are grown on the company’s carbon neutral certified farms in Costa Rica and Guatemala.
Depending on the country, the bananas will bear the new home compostable sticker that the company rolled out since last year to inspire further recycling and composting habits in consumers’ homes.
“In a moment where all reports show an alarming short-term decrease in fresh fruit consumption across Europe and amid inflation tensions that hit consumers’ wallets, we want to reinforce our commitment to make healthy, quality fresh produce accessible to as many households as possible,” said Thierry Montange, marketing director, Del Monte Europe Africa.
“Sometimes shoppers on the go or those living alone feel like buying one or two single fruits, without extra packaging or costs,” he continued. ”We believe there should be a quality fresh produce option for them wherever they are.
”Our commitment to sustainability includes reducing food waste across the whole supply chain and this new offer is a great step in that direction,” Montage added. ”Our long-standing programmes of carbon neutral farming and regenerative agriculture are meant to inspire our customers and consumers to keep enjoying fresh, nutritious bananas, now as a single-serve snack option with Fresh Del Monte quality.”
The certified sustainably grown single-serve Del Monte bananas will be available for purchase at leading grocery stores and supermarkets across European markets in the next weeks.
