Rebrand aims to give fresh clarity to the ambitions of the commitment
The Courtauld Commitment has been rebranded as the UK Food and Drink Pact, WRAP has announced.
The commitment has been the driving force behind industry-wide action transforming the sector for 20 years, and is credited with bringing businesses, government and sector leaders together to tackle food waste, greenhouse gas emissions and water stewardship.
It is now evolving into the UK Food and Drink Pact, which WRAP said would build on its legacy to reinforce the collaborative ambition for a more sustainable food and drink system, both nationally and around the world.
The rebranded UK Food and Drink Pact gives fresh clarity to this ambition in a direct statement of intent, helping to build trust and recognition in the sector, WRAP said.
It added that the new name brings a consistent and cohesive identity alongside WRAP’s other key voluntary agreement, the UK Plastics Pact, while aligning with WRAP’s expanding international focus and the growing global Food Pact Network.
It stressed that the fundamentals remain the same, however. Members of the UK Food and Drink Pact voluntarily commit to ambitious goals, led by WRAP. By 2030, the UK Food and Drink Pact aims to reduce food waste by 50 per cent per capita (vs the UK 2007 baseline), halve greenhouse gas emissions arising from the food and drink system (against a 2015 baseline) and ensure that half of all fresh food is sourced from areas with sustainable water management.
The targets are aligned with global ambitions including the UN Sustainable Development Goal 12.3 and UN Sustainable Development Goal 6, ensuring the UK helps to shape a future where food systems support rather than deplete the planet.
Among the nearly 200 food and drink suppliers and retailers, trade bodies, local authorities and charities currently signed up are companies such as Aldi, Arla, Asda, Bidfood, Co-op, Costa, Danone, Diageo, Lidl, M&S, McDonald’s, Morrisons, Nestle, Ocado, Sainsbury’s, Tesco, Unilever and Waitrose.
Cailey Grice, delivery manager at the UK Food & Drinks Pact, said: “For businesses, membership to the UK Food and Drink Pact unlocks access to evidence-based tools, practical resources and collaborative working groups tackling urgent sustainability challenges facing the food and drink sector through a collaborative, non-competitive and trusted network underpinned by innovation, expertise and collective determination.”
The UK Food and Drink Pack rebrand follows a new visual and verbal identity refresh for the corporate WRAP identify.
