Fruit Logistica: Innovation and insight attract record attendance

Berlin was the place to do business last week, as more than 91,000 people from across the global fruit and vegetable trade came together for Fruit Logistica 2025.

From 5 to 7 February, the world’s leading trade show for fresh produce attracted an even larger number of international trade visitors and exhibitors to its latest edition, and offered participants three days of unrivalled marketing, networking, innovations and insights.

According to official survey results, this year’s exhibition achieved a new high in terms of the quality of its 67,500 trade visitors as well as an increase in successful business. Plus, it also secured record levels of satisfaction for its 23,500 exhibitor representatives. In response, the organiser Messe Berlin has immediately opened stand bookings for Fruit Logistica 2026.

Growth potential as the right people connect

Innovation was at the heart of this year’s event, as shown by the ingenuity of companies competing for its industry-leading Innovation Awards, or the game-changing technologies featured during its three-day Startup World showcase. “People know that when they come to Fruit Logistica, they always see something new and meet decision-makers from all over the world,” said Alexander Stein, director of Fruit Logistica.

And, thanks to the show’s official partner Fruitnet, tens of thousands had the chance to listen to hundreds of expert talks about every aspect of the business at six stages located around the halls. “The international fruit and vegetable market is a hugely challenging business to be in right now,” Stein added, “but the feedback we had from our trade visitors and exhibitors is that growth is possible, and the right people were here to make that potential a reality.”

Exhibitors and trade visitors in good spirits due to brisk business

Fruit Logistica 2025 met with a positive response from both exhibitors and trade visitors. According to initial trends from the exhibitor survey, 9 out of 10 respondents achieved a very good to satisfactory business result at Fruit Logistica 2025 and have positive expectations for follow-up business. The same number again are already planning to take part in the next event in 2026.

According to the preliminary results of the representative trade visitor survey, trade visitors are also very satisfied. 94 per cent of respondents reported a positive overall impression and 95 per cent would recommend the event to others in their business environment. 9 out of 10 of those polled are already planning to visit Fruit Logistica again next year.

The high-quality audience also contributed to the trade show’s positive results: three out of four trade visitors make purchasing or procurement decisions in their company. This results in extensive business activities: more than 80 per cent of those surveyed made new business contacts at Fruit Logistica 2025, and over a third were able to establish new contacts at the trade show itself.

Below, a selection of exhibitors reflect on this year’s show…

Begoña García Bernal, State Secretary for Agriculture and Food, Spain

“I have been coming to Fruit Logistica every year for nine years now. We support 242 companies from Spain at Fruit Logistica. We are the leading fruit producer in the European Union and the seventh in the world. This sector is very important for our exports and the Spanish economy.”

Luis Alberto Jaramillo Granja, Minister of Production, Foreign Trade, Investment and Fisheries of Ecuador 

“FRUIT LOGISTICA is a very important show, especially for a country with such a strong export tradition. It is an important forum for us to exchange ideas with customers from different parts of the world. One of our main objectives is to diversify our markets. Especially in the current conditions, a broad diversification of markets is important.”

CanJiang Ye, Chairman of the Guangzhou Jiangnan Food Vegetable Wholesale Market Limited Company, China

“This is my first time at Fruit Logistica Berlin. In China, although we are a big country, there is no exhibition on this scale comparable to Fruit Logistica. I think this is a world-class show with a very professional host”.

Prof Dr Senih Yazgan, Chairman, Uludağ Fresh Fruit and Vegetable Exporter Association, Turkey

“We have a lot of trade visitors who come for discussions and to explore future marketing needs for the European market. Fruit Logistica is the best for us. I represent all the exporters. When I ask them they all say ‘We are so happy because we find new customers here in Berlin’”.

Dennis Predoehl, Commercial Director, MSC Germany 

“It is very important for us to be able to meet our customers here in person, market our products and conclude business deals directly. We are here with many international colleagues who we normally only meet on business trips.”

Kai Olschner, Global Vice President Supply Chain Engineering, DP World, United Arab Emirates

“This is my first visit to Fruit Logistica, and I’m amazed by what I see. It’s overwhelming to realise what it takes to produce fruit and vegetables. There’s so much more to discover, all connected to logistics and supply chains, ensuring goods are delivered on time and in the right quality. That’s my passion.”

Piedad Coscollá Toledo, Marketing Commercial, Anecoop, Spain

“We are able to have meetings with people from all over the world, because the whole world is here. We sell to 74 countries and meet a lot of them here. And the timing is good. This trade show comes at a great time for us, because we are starting to prepare for our summer production in Spain.”

Aziz El Iraki, Director APNM, Nadorcott Producers Association of Morocco, Marocco

“We are here every year. It is important for us because we are a producers’ association. We represent over 350 members. We are here to show the variety of fresh produce from Morocco and to inform potential and existing customers about our wide range of products”.

Christian Weseloh, Managing Director, Bundesvereinigung der Erzeugerorganisationen Obst und Gemüse (BVEO), Germany

“We are very well attended here in the Germany Hall. It’s a great audience with a high proportion of trade visitors. The retail market, our customers, is also well represented. Our verdict is overwhelmingly positive. Fruit Logistica is where the global fruit and vegetable industry meets.”

Thomas Jacobs, Business Developer, Agurotech, Netherlands

“I work with partners in Europe, North Africa and the Middle East. As this trade show is very international, I come across different opportunities and see what is possible in order to create synergies. For us as a startup it is essential to meet growers and distributors and other people in the industry in order to network and find opportunities to work together.”

Norton Kelly-Boxall, Co-Founder, Lyro Robotics, Australia

“Being here has been a great opportunity for us, having everybody concentrated in one place, as we are expanding into the European market. It´s great to generate leads and meet new people in the Startup World.”

Michiel Gabriëls, Sales Development Representative, Dockflow, Belgium

“Dockflow has been at Fruit Logistica several times. We look forward to seeing what our participation will bring over the next few weeks. I think we have some really good leads.”

Daniel Soares, Director International, Interfel, France

“Interfel represents around 14,000 companies, and we have 77 companies at this pavilion at Fruit Logistica. We want to continue to exhibit here for a very long time. The most important thing for us is to meet our clients and increase fruit and vegetable business. I have to say, the quality of the meetings is improving from year to year.”