T&G forecasts a a total crop featuring all varieties of 79,200 tonnes, the largest New Zealand Envy crop since 2022
The first containers of T&G’s new season New Zealand Envy-branded apples departed Napier Port at the start of April, bound for Shanghai, China.
Harvested in Tairāwhiti Gisborne, the departing fruit signaled the start of a busy export period for New Zealand-grown Envy, which will be shipped to over 55 countries.
Shane Kingston, T&G’s chief operating officer apples, said this season’s premium Envy-branded apples were of exceptional quality and global customers were eagerly awaiting their arrival.
“Over the last 16 years, we’ve invested significantly in building Envy-branded apples to become one of the leading premium apple brands in key global markets, including Vietnam, Thailand, China and the US,” said Kingston.
“To do this, it requires an integrated system where each step of the supply chain is focused on ensuring our consumers and customers have a great consistent eating experience, every time, regardless of where the fruit is grown, and that we return strong value back to our growers. This year’s Aotearoa New Zealand premium Envy crop is set to do this.
“With the weather having returned to a more normalised pattern, this year’s crop has superb colour, great crunch and a delicate sweet flavour. This will support our customers’ seamless transition from Northern Hemisphere-grown Envy to Southern Hemisphere supply.”
For the 2025 New Zealand apples season, across all varieties and brands, T&G has forecast total exports of 4.4mn tray carton equivalents (TCEs), which equates to 79,200 tonnes of apples. This is the largest crop since 2022.
“Our customers will be excited by the increased Envy apple volumes this season, as we work hard to meet growing consumer demand for the brand,” said Kingston.
“In recent months, we experienced excellent Lunar New Year sales across Asia, with the momentum holding strong after the festive period, and in the US Envy is the second highest branded apple for units purchased per trip and the third highest for repeat shopper visits. This underscores consumers’ strong preference for premium Envy-branded apples.”
