New research finds Australians are purchasing 2.8 serves of vegetables per day with potatoes, tomatoes, carrots, frozen and canned vegetables leading the increase
Australians are purchasing more vegetables, according to new transaction and customer survey data.
The Living Healthier Report from Woolworths Group health and wellness platform, Healthylife, has analysed four years of supermarket transactions and customer surveys.
According to the report, there has been a slight increase in vegetable purchases, with potatoes, tomatoes, frozen vegetables, canned vegetables and carrots making up the majority of the vegetable purchases.
“It’s great to see there has been an increase in vegetable consumption,” said Simone Austin, chief health officer of Healthylife.
“However, we still have a long way to go to make sure we’re meeting the recommended daily 5-6 serves of vegetables, as our data shows that Australians are currently only purchasing 2.8 serves per day.”
According to Healthylife, when shoppers align their weekly shop to the Australian Dietary Guidelines they can save on average, 8 per cent, or around A$20 every week based on a family of four. It also has proven health benefits.
“Eating one additional serving of vegetables a day, can reduce the risk of long term illness by 14 per cent,” Austin added.
