New prepack offer follows strong consumer interest in seedless lemons
Nutrano Produce Group has announced the debut of a new Farm Patch seedless lemon prepack offer in response to consumer demand for the product.
A recent citrus shopper survey conducted by Nutrano revealed a strong consumer interest in seedless lemons, with an overwhelming 88 per cent expressing willingness to purchase them.
Notably, one in five respondents indicated a high likelihood of purchasing seedless lemons. Furthermore, 81 per cent of respondents considered seedless lemons more convenient compared to lemons with seeds, highlighting the demand for hassle-free meal preparation.
“Our seedless lemon prepack offer is designed to make mealtime preparation a breeze, allowing consumers to squeeze with ease and elevate their dishes effortlessly,” said Bronwen Louw, national sales manager of Nutrano Produce Group.
“Consumers value the convenience of seedless lemons, particularly for cooking, making salad dressings, in baking, as well as crafting refreshing beverage concoctions and are willing to pay a premium over regular lemons with seeds.”
Louw said the 1kg prepack was launched in March through independent retailers and greengrocers in Queensland and New South Wales to a sell-out response.
Nutrano Produce Group is currently harvesting lemons at its Abbotsleigh Citrus Farm in Gin Gin, Queensland, which Louw said were a valuable addition to the company’s portfolio.
“The introduction of this seedless lemon offer is yet another testament to our unwavering commitment to innovation and quality,” added Louw.
“We are proud to introduce this new product to the market, understanding the significance of convenience and quality in culinary experiences. Whether consumers are preparing Easter feasts or everyday meals, our seedless lemons provide a hassle-free solution for squeezing with ease.”
