MOYA finalists announced

The International Fresh Produce Association Australia New Zealand (IFPA A-NZ) and Produce Plus Magazine are pleased to announce the finalists for the 2024 Seeka Marketer of the Year Award (MOYA).

Now in its thirteenth year, the premier award for marketing excellence in the Australasian fresh produce and floral industries attracted an impressive field of entries from all points of the value chain, with the MOYA judges having their work cut out to select three finalists.

The 2024 finalists in no particular order are:

• Australian Macadamias for the Macadamias Make it Special campaign

• Fresh Markets Australia - A better choice! for the Julie Goodwin AI campaign

• Kristie Emerson of Perfection Fresh for the Quke O’Qlock campaign

Each entry was assessed on how compelling the campaign was, its unique features, how appropriate the marketing tools were to the product and target audience, how well it was targeted at the particular market segment, and evidence of its success. 

“The depth and breadth of this year’s entries was impressive,” said Produce Plus editor Liam O’Callaghan. “Our judges found it tough to pick just three finalists which is a testament to the quality of the entries and the excellent work that is being done across the industry to market fresh produce.”

“This year’s finalists exhibit best-in-class marketing strategy and execution,” said IFPA managing director A-NZ Ben Hoodless. “It shows produce marketing can match it with other industry sectors. It also demonstrates how dynamic our industry is and the ability of our marketers to overcome obstacles through use of new technologies and mediums to reach their audience and grow consumption.”

Seeka chief executive Michael Franks congratulated the finalists. “Seeka is proud to support the award and it is great to see such a strong group of finalists,” said Franks.

The three finalists will showcase their campaigns on the trade show floor at Hort Connections on Tuesday 4 June. The 2024 Seeka Marketer of the Year Finalist Showcase will be held at the Plant Pavilion from 11:30am-12:10pm.

The winner of the 2024 Seeka Marketer of the Year Award, presented by IFPA A-NZ and Produce Plus will be announced at the Hort Connections Gala Dinner the following evening (5 June).

IFPA A-NZ and Produce Plus congratulate this year’s finalists and thank all nominees for their impressive entries.

For more information about MOYA, the history of the award and to read insights from past winners about successful campaigns visit the MOYA website HERE.