PMA Australia-New Zealand (PMA A-NZ) and Produce Plus Magazine are delighted to announce the finalists for the 2021 Marketer of the Year Award (MOYA), proudly sponsored by Seeka.
Now in its tenth year, the premier award for marketing excellence in the Australasian fresh produce and floral industries attracted an impressive field of entries from all points of the value chain, with the MOYA judges having their work cut out to select five finalists.
The 2021 MOYA finalists, in no particular order, are:
- The LPG Cutri Fruit Global Team for the ‘Saturn Peach by Galaxy Fruits’ campaign
- Anna Tu from Hort Innovation for the ‘Australian Cherries Brand’ campaign
- Fresh Markets Australia for the ‘A better choice!’ - Shop & Win campaign
- Buy West Eat Best Marketing Team for the ‘Good choice, WA’ campaign
- Luke Couch from Nutrafruit for the ‘No Ordinary Plum’ campaign
Each entry was assessed on how compelling the campaign was, its unique features, how appropriate the marketing tools were to the product and target audience, how well it was targeted at the particular market segment, and evidence of its success.
“Our judges found it extremely difficult narrowing the field down to just five finalists,” explained Produce Plus editor Matthew Jones. “We have been amazed by the depth of entries we received again this year.”
Charlotte Strand of PMA A-NZ added: “Each year, we see more innovation, more organisations from across the supply chain pushing the boundaries when it comes to marketing themselves, their products or services. We’re really happy with our top five finalists and know they represent the best of the best in our industry.”
Verena Cunningham, general manager SeekaFresh said: “Seeka is proud to continue its longstanding association with PMA-ANZ to sponsor the PMA-Produce Plus MOYA award for the second year running, highlighting the excellent and innovative work being done by fresh produce marketers.”
The five finalists will showcase their campaigns on the trade show floor at Hort Connections in Brisbane on Tuesday 8 June.
The winner of the 2021 PMA-Produce Plus Marketer of the Year Award will be announced at the Hort Connections Gala Dinner the following evening (9 June).
PMA A-NZ and Produce Plus congratulate this year’s finalists and thank all nominees for their impressive entries.
