Rod Quin appointed as successor and will assume the chief executive role on 1 July 2025
Perfection Fresh Australia has announced the retirement of chief executive Michael Simonetta and the appointment of Rod Quin as his successor.
Group chairman, Dave Chen said after more than 40 years of transformative leadership, Simonetta will retire as chief executive on 30 June 2025, having played a pivotal role in shaping both Perfection Fresh and Australia’s fresh produce industry.
Simonetta’s retirement is part of a carefully planned transition process that started in February 2024, when he informed the board of his intention to resign as chief executive within 12–18 months, pending the selection of a successor.
Rod Quin has been appointed as the company’s next chief executive and will join Perfection Fresh as incoming chief executive on 5 May 2025 before assuming the role on 1 July 2025 to help ensure a seamless transition. Quin brings extensive global experience in agribusiness and food production, having held leadership roles at Fonterra, Westland Milk Products, and Roquette.
Simonetta will continue to be part of Perfection Fresh through three key roles. He will become a non-executive director on the board, supporting the company’s strategic direction. Additionally, he will play a crucial role in assisting the new chief executive with the search and sourcing of new, unique vegetable and fruit genetics. Simonetta will also collaborate with the chief executive in the development and expansion of Perfection Fresh’s international market presence, focusing on growing our unique brands and varieties.
Chen said Simonetta’s leadership has shaped Perfection Fresh into the company it is today.
“His contributions to the industry are extraordinary, and his impact will be felt for generations. After an extensive global search that began when Michael informed the board in February 2024 of his intention to resign, we are very pleased to welcome Rod Quin, whose exceptional leadership experience will guide us into the future,” said Simonetta.
“Michael has built a legacy that extends beyond business – his innovation and passion have fundamentally changed how Australians experience fresh produce.”
Simonetta acknowledged the people who had influenced his career as he reflected on his time at the company.
“It has been an incredible journey, and I am immensely honoured by what we have achieved together. I am confident that Rod will continue to drive Perfection Fresh’s success, and I look forward to supporting the company in my new role on the board,” said Simonetta.
“There are so many people I want to thank—my colleagues, my team, the Board, our investors, the growers we work with, our valued customers, and of course, my beloved family.”
Rod Quin said he was honoured to join Perfection Fresh and build on Simonetta’s legacy
”The company is uniquely positioned for future growth, and I look forward to working with the team, our partners, and customers to continue delivering excellence,” Quin said.
“Perfection Fresh will remain a driving force in the fresh produce industry, with an unwavering commitment to delivering great-tasting, high-quality, and unique, branded produce. Our mission remains the same—making the goodness of fruit and vegetables a bigger, more loved part of every diet.
“Our legacy of innovation—across varieties, branding, and farming practices—will continue to define our next chapter.”
