Premier to market and distribute Goodness Grown’s glasshouse-grown tomatoes throughout Australia
Victorian tomato grower, Goodness Grown (GG) has announced a new strategic marketing and distribution partnership with Premier Fresh Australia.
The partnership aims to ensure consistent quality and availability of GG’s glasshouse-grown tomatoes across Australia, providing customers with reliable access to fresh produce through Premier’s extensive marketing and distribution network.
GG is a newly established farming enterprise cultivating 20ha of premium tomatoes in a state of the art, ultra-modern glasshouse in Tongala, Victoria. The company is dedicated to the production of fresh, high-quality tomatoes and sustainable farming practices with a commitment to transition away from conventional energy sources.
Through the partnership, Premier will provide marketing and technical support and manage the distribution of GG’s tomato production. This partnership is set to bring together GG’s commitment to producing sustainably grown, high-quality tomatoes with Premier’s expertise in delivering fresh produce to market.
“We are thrilled to partner with Premier Fresh Australia to bring our premium tomatoes to homes across Australia,” said Paul Geurtsen, managing director of Goodness Grown. “This partnership allows us to have expertise and focus on each critical part of the supply chain, ensuring our tomatoes reach consumers quickly and efficiently, while maintaining the freshness and quality we will be known for.”
Premier’s deep-rooted experience in the fresh produce supply chain, strong market presence and year-round operations, positions the company as an ideal partner for GG.
“Goodness Grown is investing in the future of sustainable, high-quality agriculture, and we are excited to support their growth,” said Anthony Di Pietro, CEO of Premier Fresh Australia.
