Australasia’s premier marketing award for the fresh produce and floral industries returns in 2025 as part of the Horticulture Awards for Excellence
The International Fresh Produce Association Australia New Zealand (IFPA A-NZ) and Produce Plus Magazine are pleased to announce entries are now open for the 2025 Seeka Marketer of the Year Award (MOYA).
Now in its 14th year, MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries.
The award is open to any individual or team, with nominees sought from all parts of the value chain. Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign. This includes any campaigns conducted in Australia and New Zealand and international campaigns conducted by Australasian entities.
Three finalists will be selected from the field of entries and will deliver presentations on their campaigns at the annual MOYA showcase held at the largest horticulture conference and trade show in Australasia – Hort Connections – in Brisbane on 4-6 June 2025.
The winner will be presented at the Hort Connections Gala Dinner as part of the 2024 Horticulture Awards for Excellence on 6 June 2025.
IFPA ANZ managing director Belinda Wilson said, “The quality of applicants from last year were outstanding, showcasing the best in-class of produce marketing – including 2024’s MOYA winner, Perfection Fresh with the Quke O’ Clock campaign.”
We look forward to another impressive crop of nominations from Australian and New Zealand fresh produce and floral businesses – marketing produce locally, as well as internationally”.
Produce Plus editor Liam O’Callaghan said MOYA celebrated the vital role marketing plays in adding value to fresh produce.
“Last year we had a strong collection of entries that highlighted how marketing can engage customers and encourage action. We are looking forward to another great selection of submissions from right across the value chain this year.”
Wilson noted that nominations are open to both domestic and international marketing campaigns to recognise excellence from all parts of the Australasian fresh produce industry.
“Exports account for a significant amount for the Australasian fresh produce trade and we want to acknowledge the work being done in this space by Australian and New Zealand businesses,” she said.
“This is of course, in addition to any campaigns conducted on the Australian and New Zealand domestic markets.”
O’Callaghan also prompted past nominees to consider applying in 2025 to showcase how they have made their campaigns bigger and better.
“It’s never a case of set and forget for marketing campaigns. Each season offers a chance to learn and improve and demonstrating how updates have delivered better results makes for a compelling entry.”
Self-nominations and nominations by third parties are welcome and must be received by Friday 11 April 2025.
This year’s winner will join an illustrious honour roll, which includes 2024 winner Kristie Emerson of Perfection Fresh for Quke O’Qlock.
Other MOYA winners include: Belinda Van Schaik of Hort Innovation for the ‘Australian Mangoes’ campaign (2023); Costa Group’s Elisa Siliato for the Perino Tomato - Hit the Sweet Spot’ campaign (2022); the ‘A better choice!’ marketing team for the ‘Shop & Win’ campaign (2021); Pinnacle Fresh with its ‘Dracula Citrus’ campaign (2020); Olivia Grey of Hort Innovation for the ‘Hailstorm Heroes’ campaign (2019); T&G Global’s marketing team for the ‘Lotatoes Potatoes’ campaign (2018); Compac’s Matt Stillwell for the ‘Spectrim launch’ campaign (2017); Matthew Crouch for the ‘Sumo Citrus’ brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for its ‘Love Beets’ campaign (2014); Lisa Cork for the ‘Love Kumara rebranding project’ for Delta Produce (2013); and Sarah McRae for her marketing of the Mahana Red Apple in New Zealand (2012).
To learn more about the award and the winning campaigns visit MOYA website which features exclusive interviews with all past winners from Produce Plus Magazine.
To submit a nomination, click HERE or follow the tabs under the ‘Awards’ page on the Hort Connections website.
For more information on MOYA, please contact:
Liam O’Callaghan
Produce Plus
Tim Withers
IFPA A-NZ
