Australasia’s premier marketing award for the fresh produce and floral industries is back in 2023
The International Fresh Produce Association and Produce Plus Magazine are pleased to announce entries are now open for the 2023 Marketer of the Year Award (MOYA), proudly sponsored by Seeka.
Now in its twelfth year, MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries.
The award is open to any individual or team, with nominees sought from all parts of the value chain.
Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign. Five finalists will be selected from the field of entries, with the winner to be presented at the Hort Connections conference and trade show in Adelaide on 5-7 June 2023.
This year’s winner will join an illustrious honour role, which includes Costa Group’s Elisa Siliato, who took home the award in 2022 for her work on the ‘Perino Tomato - Hit the Sweet Spot’ campaign.
Other MOYA winners include the ‘A better choice!’ marketing team for the ‘Shop & Win’ campaign (2021); Pinnacle Fresh with its ‘Dracula Citrus’ campaign (2020); Olivia Grey of Hort Innovation for the ‘Hailstorm Heroes’ campaign (2019); T&G Global’s marketing team for the ‘Lotatoes Potatoes’ campaign (2018); Compac’s Matt Stillwell for the ‘Spectrim launch’ campaign (2017); Matthew Crouch for the ‘Sumo Citrus’ brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for its ‘Love Beets’ campaign (2014); Lisa Cork for the ‘Love Kumara rebranding project’ for Delta Produce (2013); and Sarah McRae for her marketing of the Mahana Red Apple in New Zealand (2012).
Self-nominations and nominations by third parties are welcome and must be received by 28 April 2023.
To submit a nomination click HERE or follow the tabs under the ‘Awards’ page on the Hort Connections website. Be sure to select the IFPA-Produce Plus Marketer of the Year Award from the ‘Awards List’ when submitting your entry.
For more information, contact Produce Plus editor Matthew Jones - matthew@fruitnet.com
