New season of premium strawberries available to Australian consumers through the first three months of the year
Driscoll’s Sweetest Batch strawberries are back on Australian shelves as the 2025 season ramps up in the new year.
Australian production of the Zara variety, branded as Sweetest Batch, is located in Tasmania with the season running from December through to March.
Bred through years of meticulous research and natural selection, the strawberries are hand-picked at peak ripeness to give consumers the freshest fruit said Sally Kershaw, applied research manager at Driscoll’s.
“Our Driscoll’s Sweetest Batch Strawberries or Zara variety are a result of our commitment to innovation and quality, said Kershaw.
“What makes these strawberries truly exceptional is the level of attention and dedication that goes into every step of their cultivation. From the careful breeding process to the hand-picking of each berry at the perfect moment, we ensure that every bite of the Zara varietal is the sweetest you will find, and we are delighted that another Sweetest Batch strawberry season is here.”
