South Australian consumers will be rewarded for supporting their state’s citrus industry, through the launch of a new promotional campaign launched by Citrus Australia this week.
The Buy a Local Orange campaign, running from 19 May to 12 September, will see eligible shoppers go into a draw for a new car, a Riverland holiday and a range of new appliances.
Citrus Australia’s South Australian regional chair, Con Poulos, says the peak industry body is partnering with the Adelaide Produce Markets and more than 300 South Australian retail outlets to deliver the campaign.
“We're proud to be associated with these businesses and thankful for their support for South Australian citrus growers,” Poulos says.“We're also grateful to our other campaign sponsors and partners. I urge South Australians to support the State's citrus growers, get to the shops this week and buy a bag of fresh, healthy, local oranges.”
The campaign will also include in-store taste testings and the development of point of sales materials, with Poulos suggesting all consumers will be rewarded.
“We're not ashamed to say we grow the best oranges in the world right here in South Australia,” Poulos says.
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