Show activation aims to connect children to the origin of their food in order foster life long healthy habits
Australian Bananas has launched an interactive activation at the Sydney Royal Easter Show including a new ‘Farm-to-Table’ educational video which aims to build a connection between children and the origin of their food.
The video, created by Hort Innovation and Thinkerbell on behalf of Australian Bananas, features Australian professional rugby league player Thomas Flegler at his family banana farm in North Queensland. It takes viewers on a fun and educational journey, showcasing how bananas are grown, harvested, and transported. Blending real-life farm experiences with animated illustrations, it brings to life the adventurous animated character ‘Anna Goes Bananas’.
“We believe that educating children about where their food comes from is crucial for fostering healthy eating habits,” said Hort Innovation senior marketing manager Emma Day. “Our new video brings the story of banana farming to life in a way that is both engaging and informative.”
The Australian Bananas activation will be located at the Woolworths Fresh Food Dome at the Sydney Royal Easter Show and is expected to attract more than 900,000 visitors.
Alongside the educational video, showgoers will have the opportunity to learn about banana farming from Australian banana growers and other educational materials including a map of Australia’s banana growing regions and coulouring sheets for children.
Visitors will also have the chance to power up a blender and create their own smoothie using the pedal power of an attached bike or enjoy other samples such as banana with yoghurt and oats.
