Migo is the crunchy, sweet pear that can be eaten anywhere, according to EFC, which has multiple tastings and brand awareness efforts in store for the new campaign
The outlook looks good for the upcoming Migo pear campaign in Europe, according to variety manager EFC, with quality high as a result of warm, sunny weather in the second half of the summer.
To kick off the new season, increase brand awareness and get more people tasting Migo, EFC said a powerful marketing campaign had been developed.
An extensive outdoor campaign has been planned for the German market, including street sampling in several major cities to create visibility and increase brand awareness.
Meanwhile, online influencers are set to communicate and emphasise the unique benefits of the Migo pear.
In Sweden, Migo is organising a series of in-store tastings, with consumers that try the crunchy, non-drip pear receiving a Migo shopping bag. The tastings will be supported by in-store TV and an online campaign.
“Migo is a crunchy yet sweet pear that can be eaten anywhere,” EFC said. “It combines the convenience of an apple with the intense flavour of a pear. Variety manager EFC will continue to position the Migo pear as the best of both worlds.”
Among EFC’s catchy claims for the new campaign is that Migo is ideal for eating while working since the pear is “tastefully crunchy” and “won’t drip on the keyboard”.
