All Marketing articles – Page 9
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ArticleTalking Heads: Jason Liu, Shanghai Shengguo
The Chinese importer’s international procurement director discusses his busy schedule and love of creative marketing
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ArticleItalian trade mourns death of Claudio Scalise
Leading marketing expert played an instrumental role in developing a strong international reputation for Italy’s fresh fruit and vegetables
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CommentComment: The rise and shine of IP protected fruits in China
China’s efforts to embrace protected varieties has had a transformative effect on the country’s fruit industry
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ArticleUmall Asian Supermarket acquires Delish Deliveries
The strategic acquisition aims to improve deliveries and expand product lines for Umall customers
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ArticleUS citrus giants promote high-Brix oranges in China
Sun Pacific and Sunkist say they see good potential in the market for oranges with guaranteed sweetness
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ArticleZespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories
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ArticleWorld Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
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ArticleKenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
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ArticleBarolli Orchards launches Australian-grown Red Moon apples
Inaugural commercial crop of red-fleshed apples receives a positive response
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AdvertorialShanghai Junli and North Bay Produce join forces for the Peruvian blueberry season
The two parties look to increase their supply to the China market this season
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FeaturesNorth Carolina Sweetpotato Commission eyes UK market growth
Michelle Grainger of the North Carolina Sweetpotato Commission tells Fred Searle about the organisation’s latest efforts to boost sales in Britain
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ArticleDemand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
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ArticleMeet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
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ArticleImproved weather conditions mark positive shift for New Zealand avocados
With export volumes recovering following years of weather-affected crops, New Zealand avocado industry looks to diversify its markets and market country-of-origin as differentiator
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ArticleMorrisons named official partner of Love British Food
Three-year deal sees supermarket prominently promoting British Food Fortnight
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ArticlePink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
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ArticleCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
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ArticlePink Lady officially enters China market with Goodfarmer partnership
Goodfarmer gains brand license and exclusive marketing rights for next ten years in Greater China
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ArticleNergi mini kiwifruit announces return to shelves
The mini kiwifruit is increasing in popularity in countries that eat a lot berries, according to Sofruileg’s Jean-Pierre Caruel, with growth in that category boding well for Nergi
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NewsDel Monte’s Precious Honeyglow pineapple wins innovation award
Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards