All Marketing articles – Page 7
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NewsSyracuse lemons star in new television advert
Three-year campaign to highlight the PGI-protected Sicilian speciality continues with TV promotion on Rai channels
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ArticleChina eyes growth for Lunar New Year
Unwavering demand for high-quality, high-value products is set to drive growth despite economic caution as the Lunar New Year approaches
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ArticleEgyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world
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ArticleCalifornia Table Grape Commission adds new marketing directors
Alexandra Merritt to become director of global marketing and Lisa Massie to take on director of international marketing for Asia
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NewsBrands bring joy to Italy’s apple business
Continued investment in club varieties, supported by high-profile marketing promotions, appear to have brought sustained growth
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NewsThe Wonderful Company commits US$10mn to LA fire relief efforts
Company pledges financial support for firefighters and police, and says it will also double employee donations
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ArticleFresh Produce Vietnam: agenda announced
Fruitnet’s brand-new event in Ho Chi Minh City explores every aspect of the booming Vietnam market
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ArticleNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence
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NewsBritish berry industry future “under threat”
Growers warn of difficult year to come despite the British berry sector hitting record milestones
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ArticleAsiafruit Knowledge Centre: Breeders break down the future of fruit
Leading breeders discussed what the future holds for varietal innovation and how new offerings will meet the needs of growers and consumers at Asiafruit Congress
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ArticleDriscoll’s Sweetest Batch return to Australian shelves in 2025
New season of premium strawberries available to Australian consumers through the first three months of the year
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ArticleWA Farm Direct commences Queen Garnet sales in Western Australia
Australian-bred plum to hit shelves in Western Australia across summer with exports bound for Asian markets
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ArticleFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsBranston launches “nostalgic” all-rounder potato brand
Nanna Tate range includes varieties selected for suitability to various cooking methods and dishes
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PromotionComing soon: FPJ Marketing & Branding Special
FPJ’s first-ever Marketing & Branding Special celebrates innovation and offers inspiration as opportunities for fresh produce brands grow in the UK
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ArticleUnited Fresh identifies key trends influencing fresh produce in 2025
Food is medicine, compostability, and wellness among the trends set to make their mark according to New Zealand organisation
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ArticleTaiwan celebrates Lunar New Year with Tasmanian cherries
Start of season launch event will host Taiwanese importers, buyers and key representatives from the Australian state’s cherry industry
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ArticleTemptation Valley brand spotlights New Zealand apricots and cherries
Ardgour Valley Orchards’ new premium brand set to capture attention in domestic and international markets with fresh look
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ArticleLeaderbrand watermelons to hit stores earlier than ever
New flavour-filled varieties were harvested two weeks early this season thanks to good weather
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy