All Marketing articles – Page 6
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PromotionRegister now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March. Why Attend? ✅ Gain exclusive insights from senior leaders at companies including Driscoll’s, Hortifrut, ...
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ArticleFruit symbols: unpacking the cultural significance of gifting fruit
David Smith, China general manager, Bloom Fresh During the Spring Festival, traditions form the heart of the holidays and celebrations. For me, the ritual begins with a drive in our little Toyota Rav4 to Shanghai’s wholesale market. The final days before New Year’s Eve are pure chaos ...
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ArticleAusveg backs new outdoor media campaign promoting healthy, affordable vegetables
Campaign spotlights new research showing one extra serve of vegetables a day could save families money, support farmers, and improve health
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ArticleAlbert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
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NewsDriscoll’s, Hortifrut, and Rabobank share knowledge at Fruitnet Berry Congress 2025
Several of the world’s leading berry companies will take part in Fruitnet’s event on 13-14 March in Rotterdam
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ArticleSuper runner Nick Butter joins innovative broccoli firm SmarterNaturally
Butter will promote GRextra, which claims to have five times more sulforaphane than traditional broccoli
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ArticleSuperplum launches distribution centres in Delhi and Bangalore
State-of-the-art facilities feature automated ripening rooms and packing lines as well as integrated low-oxygen chambers to enhance shelf life
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ArticleVeg Power expands core team with two new recruits
The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director
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ArticleTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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ArticleCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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ArticleHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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ArticleBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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ArticleBranston sponsors school farm-to-fork initiative
Potato grower urges primary schools to take part in Grow Your Own Potatoes programme
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ArticleFirst crop of QTee pears harvested in Australia
HBMA-owned variety was first planted in Australia in 2020
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ArticleIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit
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NewsUK imports of South African raisins soar
The UK imported 9,100 tonnes of raisins from South Africa in 2024, up 137 per cent year-on-year
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ArticleFlanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
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NewsPink Lady partners with Judi Love to ‘Empower Your Lunch Hour’
Apple brand has enlisted the help of comedian Judi Love to take on the ”lunchtime taboos that dominate UK offices”
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ArticleRiverford launches ‘veg pledge’ to boost five-a-day
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough
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ArticleBollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time