All Marketing articles – Page 5
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ArticleFern Britton helps launch search for ‘Nans from Del Monte’
Campaign around National Baking Week aims to inspire home cooking with canned fruit
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NewsMastronardi aims for perfection with new Wow Utopia strawberry
New addition to group’s Sunset-branded range apparently ‘like no other traditional strawberry’
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ArticleBranding heats up in South Africa
As the search for greater advantages in fresh produce marketing continues, there is a renewed focus on branding to highlight new fresh produce categories
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ArticlePALS marks anniversary by looking to the future
Already heralded as South Africa’s most successful agricultural reform initiative, PALS is celebrating ten years of creating new opportunities for people all over the country
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NewsSun World grows licensee community
Company enhances its North American presence by appointing new importers and marketers
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NewsLineage named on Fortune’s 2024 ‘Change the World’ list
Group slots in at number 38 on the list, recognised for its positive social impact in line with core business strategies
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NewsSinclair and Zespri unveil sticker that composts completely at home
Kiwifruit company says it will switch all of its kiwifruit to the new, fully home-compostable labels during next 12 months
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ArticleVeg Power launches new seasonal UK veg campaign
Online campaign #SeasonalVeg designed to improve UK diets and benefit British growers
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NewsFall Creek names new commercial director
Paul Nselel has been appointed as leader of the blueberry specialist’s global commercial organisation
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NewsSanLucar receives CSR award
Company is recognised by the Valencia Chamber of Commerce for the corporate responsibility that it practices worldwide
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NewsTru-Cape trusts in Pink Lady progress
As new markets in Europe and Asia come into play, one of country’s leading apple exporters says ‘best is yet to come’ for the brand
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ArticleMission to boost Australia-Japan trade relations underway
Japanese fresh produce buyers to visit growing regions in Melbourne, Mundubbera, Bundaberg, Coffs Harbour and Sydney
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ArticleProspects high for Pink Lady this apple campaign
While total apple volumes from Europe are down this season, Pink Lady expects production to grow by 5 per cent, with quality set to maintain the brand’s high standards
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ArticleGenesis Fresh unveils new-look brand
Refresh reflects company’s expanded product offering and increased market penetration
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ArticleSoluna apple shows promise in Asia, as production expands
The first batch of Soluna apples grown in Europe is expected to be exported to Asia this year, while Australian volumes are forecast to grow by 15 per cent, as momentum builds for the brand in the region
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ArticleHortifrut launches virtual reality tool
BerryReality is an immersive virtual reality experience that presents the berry industry from within
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NewsGrowth potential in berries is “immense”, says new Agrovision CMO
Fadi Karam brings a wealth of experience in confectionery marketing to berry supplier, as it targets new markets across the globe
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NewsSunkist donations promote healthy eating
Citrus specialist commits to fruit donations with Brighter Bites as it promotes healthier eating habits among children and families
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NewsStar chef urges Swedish shoppers to ‘go green’ and eat more veg
Stefan Ekengren’s new campaign for Coop Sweden this autumn will be followed by other promotions for Christmas and New Year
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ArticleBelgian Conference pear primed for growth
With good quality expected this season, hopes are high for the Belgian Conference pear on Asian markets, with Thailand recently opening up, while airfreighted vegetables continue to find a place on the market