All Marketing articles – Page 4
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ArticleFinal shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
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ArticleNew Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
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ArticleRockit apples pack a punch with Kung Fu Panda
New global marketing campaign launches in Asia and Middle East
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NewsFresh produce has influence on “people, plates, and the planet”
Advocacy, innovation, climate and community are among the themes from Cathy Burns’ State of the Industry Address at the IFPA Global Produce & Floral Show
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ArticleAsiafruit Knowledge Centre: Marketers must work smarter in tougher conditions
Despite the challenging economic climate in Asia, market opportunities abound for fresh produce brands if they can better understand and target consumers
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ArticleSanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film
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ArticleAsiafruit Vietnam edition out now
Full wrap-up of Asia Fruit Logistica, exclusive interview with Maersk’s Robert McLeod plus features on Vietnam, apples & pears, avocados and more
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News“Our sector needs this“ – apply now for the Fruit Logistica Innovation Award
With exhibitors now able to apply for the Fruit Logistica Innovation Award 2025, Unica’s business development manager Andrea Álvarez talks about last year’s winning product Zucchiolo
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NewsWonky veg box firm Earth & Wheat in sustainable tea giveaway
Supplier teams up with indie tea brand Bird & Blend Tea Co. to give away free samples and offer customers the chance to win a year’s supply of tea
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NewsKapi Kapi launches organic banana programme
Initially available to retailers across the US and Canada, Kapi branded organic bananas will soon be shipped to Europe
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ArticleFirst Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
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ArticleNew Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
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NewsZespri urges Sydney families to avoid fast food
Kiwifruit company’s new SunGold campaign offers parents in Sydney way to promote healthy eating to their children
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ArticleBananas buy free gym entry in new Australian Bananas campaign
Consumers get access to a free gym session on National Banana Day as part of Banana Gym Pass
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ArticleMission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA
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ArticleFlamansun tomato turns heads
Michał Taraska of Hazera is celebrating after the new Flamansun tomato variety landed the top prize at Fresh Market Poland
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ArticleBerryWorld launches new blueberry packs to promote breast cancer awareness
Exclusively available at Ocado Retail, BerryWorld has teamed up with breast cancer charity Coppafeel! for the launch
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NewsIndustry agrees to develop global standard for compostable fruit stickers
Representatives from fresh produce business and composting organisations welcome ‘unprecedented’ agreement to secure sustainable future for fresh produce labels
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ArticleFrance’s Interfel highlights innovations with Les Remarquables trophy
The new award in France aims to promote initiatives that create value and boost consumption of fresh fruit and vegetables, with the winners to be announced at Sial
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NewsWest Pak to launch AVO360 programme
Group to unveil new programme that it says ensures a year-round supply of premium avocados and offers personalised experiences for customers